Marketing Consultant Profiles | About Us | Barton & Barton, Ltd

Profiles

Richard L. Barton, APR
As Founder and President of Barton and Barton Ltd., Richard brings 40+ years of experience in sales, public relations, marketing, project coordination, and client service. His background includes years as a newspaper reporter, Bureau Chief for the Daily Herald (Arlington Hts., Ill.) and owner/operator of a foreign auto parts business.

He has been a national director of sales/marketing, public relations, and communications for a variety of corporations and professional societies. He has been responsible for a wide variety of newsletters, journals, and society publications for several national associations.

Richard has a degree in Journalism from Northern Illinois University and was honored as Author of the Year by Convene magazine, the official journal of the Professional Convention Management Association. He has also been awarded for publicity and special event projects that have received national attention.

He works with a variety of clients to market tradeshows, events, products, and services. Although working in a variety of markets, he has expertise in marketing to seniors, working with government units, creating community events and fundraising.

Other career highlights:

• Founder/President of Winner's Circle Auto Parts
• Marketing Consultant to Toyota Motor Company and Ford Motor Company
• Founder/President of Barton & Barton Ltd., business consultants/sales reps.
• Past President Park Ridge Chamber of Commerce
• Park Ridge Park Commissioner and later Board President. Founder/Chair of Environmental Impact Task Force which created several citywide initiatives.
• Publicity Chair for The Taste of Park Ridge
• Founder of the Historic Tours of Park Ridge

Alexander J. Barton
As a partner and Vice President, Alexander is primarily responsible for all sales activity with Barton & Barton, Ltd. This includes exhibit sales/sponsorships for client expositions, advertising for a variety of publications, and general product promotion for corporate clients.

Alexander also specializes in green consulting. This includes environmentally friendly transportation, meetings, building design and lighting.

Alexander is a Dean's List graduate of the University of Wisconsin (Madison) with a degree in Journalism. He also played Big 10 football for the Badgers.

Other career highlights:

• Member of the Sierra Club and Chicago Air and Energy Committee
• Creator of The Green Zone tradeshow pavilions for the National Association of Fleet Administrators (NAFA) and the American Society of Agronomy (ASA)
• Internationally published writer for Harley-Davidson's Enthusiast magazine which has a circulation of 1,000,000