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Irene Sawka, Retired Executive Director
Summit of Uptown, Park Ridge, IL
As the longtime Marketing Director and subsequent Executive Director (now retired) of the SUMMIT OF UPTOWN in Park Ridge, I can confidently say that I was proud to work with the Public Relations team of BARTON MARKETING. For over 10 years, we collaborated on projects that enhanced the standing of the SUMMIT senior living community in Park Ridge and the local area.
With their intimate and thorough knowledge of the senior market, local media and organizations, and “who’s who” of influential citizens, the Barton team was instrumental in positioning SUMMIT as a strong Park Ridge community partner. The yearly calendar of event programs that was developed by BARTON MARKETING was aimed at both seniors and influencers, and most definitely strengthened SUMMIT’s marketing position.
I highly recommend that a senior living community that wishes to have its finger on the pulse of the local market from which they draw their residents, trust in the BARTON team to develop and execute a comprehensive, highly professional, budget conscious and personally led public relations program. Having partnered with the BARTON team, I can attest to the marketing success of such a program.
Paula Meyer Besler, Advocate Lutheran General Hospital, Park Ridge, IL
Dick Barton provided his marketing acumen and savvy pro bono for our Healthier Park Ridge Survey and was an excellent example of competency, professionalism and commitment to community. Working with a completely volunteer committee, Dick worked with us to provide a successful strategic plan for informing the community of the impending health needs survey, developing messaging for individual different groups in the community, marketing the survey and creating the ad copy and securing the ads. Without a doubt, Dick's contribution helped make the survey the success it was with an almost unprecedented high return rate! It was pleasure to work with Dick and highly would recommend him to anyone looking for a quality marketing group.
Calvin Trout, Managing Partner,
Calvin D. Trout & Associates, Burr Ridge, IL
By far Alex is the best sales talent I know. He is determined, focused and knowledgeable. He finds best prospects and pursues them to closing even if it takes months or years.
I hired Alex and his firm as an independent publishers for two publications under my management in my former position as VP of Sales & Marketing for a large professional medical society. I could always count on Alex. He brought the sales in and constantly found new prospects.
One of his greatest qualities is his ability to adapt and learn which keeps him current and vital as well as delightful to partner on any sales project.
I highly recommend him.
Serena Melancon, Director, National Accounts, USA Hosts
Dick is one those industry colleagues that you always look forward to seeing and working with, knowing he is dedicated to his commitments. He is always willing to share his knowledge, expertise, skills and time. He is true definition of what is good in our industry.
Gail Haller, Executive Director, Park Ridge Chamber of Commerce (Illinois)
Dick is a marketing genius! His creative strategies, people skills, marketing knowledge and passion for Park Ridge make him an excellent spokesman for Park Ridge, the business community at large and the Chamber of Commerce in particular. Dick volunteers his time to serve on Chamber committees, write creative press releases, and offer up dynamic ideas that generate excitement. I highly recommend Dick Barton for any firm's marketing needs.
Fran Hume, CEO, Maine Center, inc
Dick has been such a strong presence in Park Ridge - showing positive leadership, business savvy, team development skills, marketing acumen, stepping up to support the not for profit community, bringing creative ideas wherever he is. I have had the pleasure of serving with him on charitable endeavors as well as service groups and know how hard he works to strengthen the community in all ways. He is an asset to every group for which he participates. I would not hesitate to welcome Dick's membership in any activity for which he had time and energy to engage!
Chuck Merydith, Consultant, Merydith Communications
I’ve known Dick professionally for more than 20 years and have always considered him a highly respected professional and a great guy. We share the thorough grounding in PR principles and professional passion from our early mentor, Dr. Albert Walker at Northern Illinois University. I also had the pleasure to work with Dick for many years through the Chicago Chapter of PRSA. I highly recommend Dick and Barton & Barton.
Emily Calvo, Freelance Creative Director/Copywriter & Consultant, Sole Proprietorship
Dick Barton has a keen sense of the process and knows what his clients need. His years of experience ensure projects can move quickly and hit the mark. He also is sensitive to the client's budget and timeline, and knows how to manage expectations so everyone is satisfied with the results. Plus he's very accessible, so when issues arise they can be easily resolved. I recommend Dick to anyone looking for help with a communications project.
Rick Ornberg, Owner, Eagle Mountain Promotions
Dick Barton has always been a deep reservoir of creativity, new marketing ideas, and of ways to bring businesses and groups together to achieve common goals and increase revenue. As a detail oriented and consummate "follow up" proponent, Dick brings a wealth of experience and talent to any job he tackles. I have long recommended him, and will continue to do so.
Christie Tarantino, CEO of Association Forum
I have known Dick Barton for more than 10 years, having worked with him when I was at PCMA. Dick is a consummate professional and very creative. When we worked together on a marketing campaign, it was apparent that he truly partners with his clients and ensures that the goals and needs of the client are always at the forefront of his work.
Ken Hajduk, Independent Contractor, KH Enterprises
It is my pleasure to recommend Dick for your project. Dick and my career paths have come together through the years. I always had a positive experience whether he was a speaker at a small Meeting Professionals SIG meeting or other larger program, or volunteering with him at an industry event. I found Dick to be intelligent and insightful. He will get the job done.
Jack Trytten, President/CEO, Insight Direction, Inc.
Dick is a great "take charge" PR, Marketing and Promotions partner. Creative, persuasive and tenacious, he's great to work with. He brings a terrific focus on getting the job done right with a dedication to maximizing the results for his client. I enjoy working with him and strongly recommend him and his firm.
Emily Hyde, Student, University of Iowa
I interned for Barton & Barton the summer before I graduated from college. Dick is extremely talented and taught me how to apply the marketing and PR principles I learned at school in a business setting. Dick is easy to work with and always professional. I recommend him to anyone in need of marketing and PR services.
Lanny Feder
I have hired Dick to work with me on more than one project for trade show displays. Dick always listened to our needs and made sure that the product was done with high quality and meet our needs. Dick is personable and is a great person to work with.
Marla Isaacs, Director of Marketplace Relations, Association Forum of Chicagoland
I have had the pleasure of knowing Dick for almost 20 years. He was a member of the Association Forum when I was employed there, and was an active and respected volunteer. Dick has so many talents, and I was so happy to see that he took his particular expertise in the field of marketing to open his own firm several years ago. He is highly regarded for his in-depth knowledge in this area, and anyone looking for a solid consulting partner should not hesitate to reach out to Dick. When you couple his marketing skills with his warm and genuine character, you cannot miss!
Gretchen Kihm Stegall, Dir of Membership, Chapter Rel and Databank Svcs, PCMA
I have had the good fortune to have known Dick in a professional capacity for many years. As PCMA Chapter President, Dick's marketing communication and networking skills were extraordinary, which helped increase awareness and membership for the leading association. Since then, Dick has served as a model for me in various roles, and now is an inspiration as I follow his footsteps as an entrepreneur and consultant. I highly recommend Dick and his firm, and continue to look for opportunities to collaborate with him.
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